The Politics of Premium Airline Seating

"The first six rows in the main cabin are reserved for our Premier and Economy Plus passengers," announced the flight attendant as passengers boarded a recent United Airlines flight. She continued with a sales pitch for Economy Plus, telling passengers they could upgrade instantly to a seat with additional leg room for a modest $29 fee on our short flight to Denver. The flight attendant concluded the announcement by admonishing coach passengers who had not purchased upgrades that they were prohibited from moving forward into the Economy Plus section.

On my very next connecting flight leaving Denver, the flight attendants made no announcements about Economy Plus. When the cabin door closed, several passengers seated in the back stealthily scooted forward and plopped themselves into empty Economy Plus seats and an exit row with substantially expanded legroom. On this flight the cabin crew seemed oblivious or indifferent to passengers moving around the cabin.

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