U.S. Destinations Target Affluent Chinese Tourists

Hawaii, California and Las Vegas are among American tourist destinations vying fiercely for a vast and largely untapped new market segment.

Yes, to be a Chinese tourist these days is to be a widely-sought traveler.

Hawaii has beaches and its famed "aloha spirit" as its siren call. Las Vegas offers gambling and its entertainment-oriented attractions. San Francisco can boast high-end shopping and the Golden Gate Bridge.

Beset by one of the worst recessions in decades, the U.S. destinations are spending significant sums on marketing campaigns in China’s most populous regions, and are urging U.S. embassy officials and Chinese airlines to ease the logistical burdens of flying to the United States.

Get the Full Story

LO MEJOR, GRATIS

Únase a más de 100,000 personas que ya son parte de nuestro club exclusivo de viajeros. Reciba últimas noticias y ofertas especiales antes que los demás.

There are no comments.

Post Comment

Search