I WAS sitting in the Toronto Airport waiting for my flight back to New York. At that time, my business was focused on manufacturing point-of-purchase and traffic control signs.
I was bored. So I was just staring at the airport walls, which were covered with light-box advertising signs. I called my wife and asked her what she was doing. She told me she was in a doctor’s waiting room. We laughed, since we were both just staring at the walls.
Then an idea exploded in my head. I started thinking about how much more effective these wall signs would be if they were giving out a message. I guess I can thank boredom for giving me a great idea. Now, my company manufacturers wall-mounted digital screens with advertising and educational and entertainment programming. Their location? Physicians’ offices.
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