Rome’s largest taxi cooperative is trying to improve the bad name of the city’s cabbies, notorious among tourists to one of the world’s best loved cities.
A ride from either of Rome’s airports to the center of the Italian capital can cost twice what it should, with drivers often squabbling over the right to carry apparently inexperienced visitors and inventing excuses not to pick up locals.
That is set to end, according to Radiotaxi 3570, which has launched a system for tourists to pay on line before they leave home.
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