A struggling economy is turning out to be good news for skiers and snowboarders who live close enough to mountains that they can hit the slopes every weekend.
Many ski resorts are slashing prices on season passes and offering locals-only discounts in an effort to boost revenues from nearby metropolitan areas at a time many U.S. travelers are choosing to vacation closer to home.
In few places is this trend more evident than in Utah, where snow-lovers can drive from downtown Salt Lake City and be in a lift line in roughly 30 minutes.
"It’s a no-brainer," said Nick Como, Solitude Mountain Resort’s marketing director. "There’s so many people down there that don’t ski. There’s a great market that’s just untapped."
Labor Day is the traditional kickoff to preseason winter deals, with discount offers generally expiring every few weeks until the season starts.
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